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Buyology : How Everything we Believe About What we Buy is Wrong by Martin Lindstrom
$27.95 AUD
Category: Sociology
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete w ...Show more
Small Data by Martin Lindstrom
$32.99 AUD
Category: Business & Technology
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look ...Show more
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit by Martin Lindstrom
$29.99 AUD
Category: Business & Technology
How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often. In this book Martin Lindstrom - ...Show more
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