For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

Author(s): Mark Pendergrast

General

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of "For God, Country & Coca-Cola," Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

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A "NEW YORK TIMES" "NOTABLE BOOK OF THE YEAR"

"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."
"--New York Observer"


"Marvelously entertaining history."
"--Los Angeles Times"

"In "For God, Country & Coca-Cola", Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."
"--Washington Post"


"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in "For God, Country & Coca-Cola"."
"--Wall Street Journal"

"A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."
"--New York Times Book Review"

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as "Coca-Cola Row." Pendergrast is also the author of "Uncommon Grounds"; "Inside the Outbreaks"; "Mirror, Mirror"; "Victims of Memory; "Jack and the Bean Soup"; and "Japan's Tipping Point." He lives in Colchester, Vermont.

General Fields

  • : 9780465029174
  • : Basic Books
  • : Basic Books
  • : 0.658
  • : 31 March 2013
  • : 235mm X 156mm
  • : United States
  • : 01 June 2013
  • : books

Special Fields

  • : 3 x 8-page B/W inserts on text
  • : 560
  • : 2012051356
  • : 338.76636209
  • : English
  • : 3rd
  • : Paperback
  • : Mark Pendergrast