Everyone's A Critic: Winning Customers in a Review-Driven World
Author(s): Bill Tancer
More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Product Information
Bill Tancer is the New York Times bestselling author of Click and general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC, Bloomberg, and Fox Business and has been quoted by major publications about online consumer behaviour. He previously wrote a weekly column for Time entitled "The Science of Search."
General Fields
- :
- : Penguin Putnam Inc
- : Portfolio
- : 0.454
- : 29 October 2014
- : 198mm X 129mm
- : United States
- : 24 November 2014
- : books
Special Fields
- : 256
- : 658.872028546
- : 1
- : Hardback
- : Bill Tancer