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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Matthew Dixon
$32.99 AUD
Category: Marketing
This is the long-awaited sequel to the bestselling sales classic The Challenger Sale. "A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale." (Daniel H. Pink, author of To Sell is Human and Drive). Four years ago, the authors behind The Challeng ...Show more
The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon, Brent Adamson
$29.99 AUD
Category: Business & Technology | Reading Level: very good
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at Corporate Execut ...Show more
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