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Dollars and Sense: Money Mishaps and How to Avoid Them by Dan Ariely
$32.99 AUD
Category: Economics
Blending humour and behavioural economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.Why does ...Show more
Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely
$19.99 AUD
Category: Marketing | Series: Ted 2
Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children. From the economic point of view, motivation is based on a very simple trade- ...Show more
Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
$19.99 AUD
Category: Science
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why ...Show more
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