Product detail

We are All Weird: The Rise of Tribes and the End of Normal

We are All Weird: The Rise of Tribes and the End of Normal

Author: Seth Godin
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Description

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.


Beliebers, Swifties, Directioners? Weirder.


Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.


Face it. We're all weird.


So why are companies still trying to build products for the masses?


Why are we still acting like the masses even exist?


Weird is the new normal. And only companies that figure that out have any chance of survival.


In this book, Seth Godin shows you how.


'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen

Author description

Seth Godin is the author of eighteen international bestsellers including Purple Cow, Permission Marketing, Survival is Not Enough, Purple Cow, Free Prize Inside!, All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, and We Are All Weird. He is the CEO of Squidoo.com and a very popular lecturer. His blog is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Stock Information

General Fields

  • : 9780241209011
  • : Penguin Books Limited
  • : Portfolio Penguin
  • : September 2015
  • : 178mm X 129mm X 6mm
  • : United Kingdom
  • : December 2015
  • : books

Special Fields

  • : en
  • : 1
  • : Paperback
  • : Seth Godin
  • : 112
  • : 658.8