For God, Country, And Coca Cola: The Definitive History Of The Great American Soft Drink And The Company That Makes It
Author: Mark Pendergrast
Stock information
General Fields
: $39.99 AUD
: 9780465029174
: Basic Books
: Basic Books
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: 0.658
: 31 March 2013
: 235mm X 156mm
: United States
: 01 June 2013
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: books
Special Fields
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: Mark Pendergrast
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: Paperback
: 3rd
:
: English
: 338.76636209
:
: 2012051356
: 560
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: 3 x 8-page B/W inserts on text
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9780465029174
Description
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of "For God, Country & Coca-Cola," Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Reviews
A "NEW YORK TIMES" "NOTABLE BOOK OF THE YEAR"
"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever." "--New York Observer"
"Marvelously entertaining history." "--Los Angeles Times"
"In "For God, Country & Coca-Cola", Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious." "--Washington Post"
"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in "For God, Country & Coca-Cola"." "--Wall Street Journal"
"A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths." "--New York Times Book Review"
Author description
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as "Coca-Cola Row." Pendergrast is also the author of "Uncommon Grounds"; "Inside the Outbreaks"; "Mirror, Mirror"; "Victims of Memory; "Jack and the Bean Soup"; and "Japan's Tipping Point." He lives in Colchester, Vermont.