Author(s): Bruce Hawker
This is a fascinating account of one of the most challenging political campaigns Australia has ever seen. From the detailed war-gaming of potential political outcomes to the nail-biting lead-up to the polls...what really happened on that campaign trail? How did Rudd resume the prime ministership? Did his ultimate push come too late, or was saving the furniture the best the ALP could hope for? These diaries reveal the sense of urgency and the size of the hurdles to be overcome in the remarkably short time that Team Rudd was given to try to turn around the Government's fortunes. They are a rare insight into the complexities of running a campaignandmdash;the strategic and tactical decisions that challenged the team every day as they tried to snatch an unlikely win. Framed by a prologue and epilogue to set the scene and to analyse the election wash-up, this is a candid, blow-by-blow account of what really went on.
Bruce Hawker has an unparalleled reputation as a campaign professional, forged over 30 years working at the highest levels of government and corporate Australia. He is founder and managing director of Campaigns and Communications, a company specialising in corporate and political campaigns. Before establishing CandC, Bruce founded Australia's leading government relations practice, Hawker Britton. Bruce also served for nine years as chief of staff to former NSW premier Bob Carr. The Sydney Morning Herald nominated him as one of the country's 50 most powerful people in 2011. Bruce appears weekly on Sky's Agenda program and makes regular appearances on ABC Radio and TV, Sunrise and Sky News. He also contributes to print publications including The Australian, the Daily Telegraph and the Sydney Morning Herald. www.brucehawker.com