A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works

Author(s): Neil Richardson

Marketing

Fragment markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. "A Quick Start Guide to Social Network Marketing" applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social network marketing, including the benefits of social network marketing, how to apply advertising, PR and sales promotion, ethical behavior, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social network marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this quick start guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.

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With chapters on ethical use, finding new customers, appeasing old ones, and much, much more, A Quick Start Guide to Social Media Marketing is a useful resource for any business. The Midwest Book Review, November 2010 The Midwest Book Review 20101101

angela carroll has extensive experience as a senior lecturer in marketing (huddersfield uni and leeds business school) and is currently a senior teaching fellow at lubs. she specialises in marketing communications with a particular emphasis on new media. neil richardson has a wealth of private sector experience in sales, marketing and customer service. he is a senior lecturer and cim course leader at leeds business school and actively involved in marketing education, research and consultancy. ruth m gosnay has been teaching as a senior lecturer in marketing at leeds business school for 9 years. she specialises in teaching marketing communications.

foreword chapter 1 - a changing landscape chapter 2 - the environments chapter 3 - users and/or customers? chapter 4 - building relationships chapter 5 - the marketing communication mix chapter 6 - consumer generated media chapter 7 - implications for managing communications chapter 8 - sustainability and social network marketing chapter 9 - looking to the future chapter 10 - questions answered

General Fields

  • : 9780749457587
  • : Kogan Page Ltd
  • : Kogan Page Ltd
  • : 0.213
  • : September 2010
  • : 198mm X 129mm X 12mm
  • : United Kingdom
  • : November 2010
  • : books

Special Fields

  • : Illustrations
  • : 160
  • : 658.872028546
  • : Paperback
  • : Neil Richardson