The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
$19.99 AUD
Category: Marketing
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine ...Show more
Mission: How the Best in Business Break Through by Michael Hayman
$32.99 AUD
Category: Marketing
Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead i ...Show more
Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely
$19.99 AUD
Category: Marketing | Series: Ted 2
Every day we work hard to motivate ourselves. We spend much of our time trying to motivate the people working for us, with us and in business with us. In our personal lives we try to motivate our friends, partners and children. From the economic point of view, motivation is based on a very simple trade- ...Show more
Fairfax: The Rise and Fall by Colleen Ryan
$32.99 AUD
Category: Marketing
COLLEEN RYAN gives the definitive account of the fate of Fairfax. It is the story of greedy media moguls, angry and ambitious politicians, foolhardy heirs and heiresses, zealous journalists, muddling management and the rise of digital media. The once-mighty Fairfax has been a victim of them all. A drama ...Show more